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Manage Your Online Reputation | Protect Your Business

Posted on by Yvonne A Jones

Everything that could affect your business online has the potential to have an impact on your online reputation, whether for good or for bad.

In Part 1 of this topic I explained what online reputation management was and why it was so important to have systems in place to monitor your reputation.

Social Media platforms provide great opportunities for things to go viral (να βλάψουν) and unfortunately it also makes it very easy for any negative comments about your business to go viral very quickly.  Your clients and customers can create videos that give commendation and recommendations; however, they can also be a source of negative comments.  The search engines, especially Google, love video and YouTube videos rank highly in Google searches.

When you add in smart phone and mobile platforms where someone no longer has to be sitting in front of their computer, you realize how quickly and how many different avenues there are for negative comments to be posted.  Continuing with our example of the restaurant, think for a moment how easy it would be for a customer who is dissatisfied with the service to post something from their smart phone to the Internet!  Usually time will temper (μετριάζω) any annoyance or anger someone may feel, but when those emotions are given free rein and they have an outlet to vent immediately, there’s no holding back.

Research says:

• 95% of internet users do not search past the first page of search engine results.

• 80% of the United States population researches a product on the internet before purchasing.

• 72% of those that research will not buy if there’s a negative comment

Ways to Manage Your Online Reputation

1. Set up Google Alerts for your business and your own name so that you can receive notifications when your name or the name of your business is mentioned.

2. Establish a presence on Social Media by creating a Profile on at least the three largest platforms: Facebook, Twitter, and LinkedIn.

3. Respond promptly to any negative comments. It’s important to keep in mind that anything that is said on the Internet cannot be erased, but if these exist, you will want to make sure to submit content that is positive so that there is less likelihood of the negative comments showing up on page 1 of Google searches for your business.

4. Write compelling (απαντητική επιστολή) and keyword rich Press Releases and submit these to various Press Release sites across the Internet.

5. Submit Articles to various article directories.  Many of these directories have a high Google rank and will allow your articles to appear more highly in the search engines.

6. Create a blog if you do not already have one.  Make sure that your posts and the title of your posts are keyword rich so that here is more likelihood of those posts appearing ahead of any negative comments. (Βλέπε http://negropontedream.blogspot.gr)

While you have very little control over any negative comments that are made about your business, you can work diligently (επιμελώς) to minimize the impact by monitoring your online reputation regularly and adding content that will appear higher in the search engine results regarding your business.

Reputation Management is one of the services that I offer.  You are invited to contact me at yjones [at] mysuccesscircleonline.com to schedule a complimentary 30-minute strategy session to discuss more about protecting your online reputation.

 “I think blogging is going to be the biggest single communication challenge for most companies. It’s an organisational integrity challenge. Blogging will be a major force for change in corporate behaviour.”