To blog αυτό δημιουργήθκε σε άσχετο χρόνο και συγκέντρωσε εμπειρίες του γράφοντος από διάφορα στάδια της εκπαιδευτικής και εργασιακής του σταδιοδρομίας. Οι πληροφορίες προέρχονται από διάφορες ξενοδοχειακές, εστιατοριακές και ιντερνετικές πηγές και σκοπό έχουν να στείλουν μηνύματα, να προβληματίσουν ή να ενημερώνουν τους αναγνώστες.

Μην διστάζετε να καλείτε τους πελάτες να πούν την γνώμη τους!

Great_Customer_Service_reviews Simple Ways to get Great Reviews from all of your Customers

By Rania Eldekki (575 words)
Posted in Brand Reputation Management on February 21, 2011

There are (2) comments permalink
Reviews are a necessary component in the growth of every small business. Your potential customers will be doing their homework and finding out as much as they can about your company, through your website, social media accounts- and word of mouth. What other people have to say about your business is extremely important, but a lot of times, generating those reviews is the hard part. 


Below you will find a few simple ways to encourage users to leave reviews for you:


  1. Offer Incentives. There are many different ways to go about offering incentives to customers for leaving reviews. Your company could launch a "Reviewer of the Week" campaign, where reviewers are chosen at random to win cash, merchandise, concert tickets, gift cards and more. Depending on how large your company is and how many reviews you think you'd get, you could also send a gift bag to every person (or every 10th, 100th or 500th person) that leaves you a review online. Offering incentives is an amazing way to receive quick results (reviews!). 

  2. Go above and beyond- and then go beyond that. Zappos, known for their amazing customer service and hassle (παρενόχληση) free order system, goes above and beyond in every single transaction. They are known to place gifts, samples, and other unique items in random orders throughout the year, which makes ordering exciting for Zappos customers. Additionally, Zappos also features their own "fan of the week" on facebook, and gives members an extra special something for their birthday, making this already "above and beyond" service company, even better than imaginable.

  3. Pay them for it! It takes time and effort to write a review, but we all know that when a client is unhappy, they will spread the word like you could not imagine- we only wish this held true for satisfied customers. There are ways around this common trend, however. Nationwide Windows, for example, is a company that specializes in replacement windows, doors, roofing and siding. Once a job is finished, they receive letters commending them for their excellent service, but most people don't flock to the Internet to write a review, so the letters stay inaccessible to the general public. In an effort to get more satisfied customers sharing their reviews online, Nationwide is offering $50 to every Nationwide customer that writes a Google review for them, solving this common problem in a simple way that makes everyone happy!

  4. Just ask them! Sometimes the most effective method is also the simplest. Clients don't always understand how important good reviews can be to the growth of a businesses. It's your job to ensure that they know you want a good review, and it's also your job to make it simple for them to do so.   

Διαχείρηση φήμης article by Yfran Garcia

Monitor Your BrandUsing Social Media Tools to Effectively Monitor Your Business

By Yfran Garcia (693 words)
Posted in Brand Reputation Management on November 15, 2011

There are (1) comments permalink

Nowadays, it's pretty standard to find a company using social media to grow their business as well as better connect to their customers. As a result, businesses are able to accomplish marketing goals such as acquiring new customers, keeping existing customers, and more importantly, increasing sales. Although businesses may believe that using social media to increase sales is all that makes up effective social media practice, understanding and improving your online brand reputation proves also to be a vital step in the equation.

Does your business know what's being said about it? Is your service as optimized as it could be? Are your customers happy? The truth is, no matter how fantastically mind-blowing your product is, there will always be a few people who have a problem with it. But don't worry. This is a good thing. A company can never improve if ALL of their customers were happy. But knowing some of the concerns is important to a business' success. So how does your company find these unhappy people? After first speaking to their friends about it, to your business' advantage, disgruntled customers will then vent their frustrations on social networking sites like Facebook and Twitter.


Social Media Tools and Practices

It's in your business' best interest to start monitoring all the conversation that's being said on the internet. The tools and practices listed below will help you achieve this:

Social Media Monitoring ToolsGoogle Alerts: Google Alerts is a program that tracks any online activity on any topic of your choice. Your company's name can be entered in one of the alerts and Google will send you an e-mail notification with the link to anything being said about you. This free tool is simple, useful and convenient.

HootSuite: A big player in the social media monitoring game is HootSuite. This platform allows you to manage multiple accounts at the same time and schedule timed updates on both Twitter and Facebook. HootSuite also allows you to see who is talking about your company through Twitter mentions and hash tag searches (διάφορες αναζητήσεις - συζητήσεις), which updates in real-time. The most prominent (προεξέχουσα) feature of HootSuite however is the ability to get analytics about the social behaviors of your customers. Reports vary from how many clicks a link received (and at what times of the day) to your follower growth. This tool is a must if you are serious about reputation management. NOTE: TweetDeck is also a good solution for basic brand monitoring.

Listing your venue in directories: Another easy way to stay-up-to-date on what your customers are saying about your company is to list your venue in directories like Google Places, Yellow Pages, or Yelp. Yelp is a city guide to venues that offers reviews on a variety of businesses from restaurants to doctor offices. The best thing about the reviews is that they come from consumers. So list your venue, add pictures, and listen to what people have to say about your business.

Technorati: It's worthwhile to utilize top blog search engine Technorati to find out whether your business is being talked about on blogs and even in blog comments. Upon locating conversation about your company, Technorati also gives you the option to immediately join-in on the discussion. Your business can really benefit from clearing up a problem in the blog comments before the problem worsens, spreads and goes unanswered.

The key to good social media practice is to take an active approach into what your customers are saying about your business, and then doing what you can to fix it.
Does your business practice brand monitoring? Do you have a tool or practice you would like to add? Please let us know in the comments below or reach out to us via Twitter.

Διαχείρηση φήμης (άρθρο)

Definition Of Reputation Management (See author's article : http://www.ifounds.net/definition-of-reputation-management/
"Online reputation management, or ORM, is the practice of consistent research and analysis of one‘s personal or professional, business or industry reputation as represented by the content across all types of online media."
The pervasive (διάχυτη) nature of the internet has resulted in an ever increasing number of consumers and retailers using the internet as a form of communication through email, advertising and transacting business. In the UK during 2007 the total value of online sales was £163 Billion. This figure showed a staggering growth of 30% from the previous 12 months. (Office of National Statistics, 2008).
Irrespective of if a business actually transacts business online; every business needs to be aware of how they are perceived. A negative perception online can not only affect sales and investment offline, but can also deter potential employees from joining an organization, effectively crippling a business of both revenue and fresh talent.
In the Ten Tactics That Could Save Your Online Reputation, Andy Beal writes that "Assume everything will make its way to the web" and that those in business should "Monitor ..[their] online reputation as often as your email" (Beal, A 2008)
Online Reputation Management is achieved through internet monitoring technology which provides an early warning to businesses about references to them throughout the internet. By scanning the internet for target words or phrases, the name of the business, product brands and the name of key individuals; a report based on the positive or negative nature of how the business is perceived is returned to the user.
These services allow organisations to become immediately aware of any negative reviews, blog or new stories. Whilst also notifying owners of Intellectual Copyright if a registered Trade Mark or copyrighted piece of work has been published to the internet, allowing the legal owners to challenge any possible copyright infringement. Areas that are protected by online Reputation Management companies, also sometimes referred to as Reputation Monitoring companies are:

  • Trade Mark Scanning: Reporting use of registered TM‘s across the internet.
  • PPC: Reporting the competitors bidding on brand/ product name in online advertising campaigns.  
  • News Articles: News and Media entries will be identified, classified and reported.
  • Multimedia: YouTube and popular image sharing sites such as Flickr will be scanned for results relating to a clients reputation or brand.

This type of service is defined as passive as it provides detection-only. Active Online Reputation Management uses the technical skills of search engine optimization (SEO) to displace negative references to a client from search engine results. Typically a successful Active strategy would be to have any inaccurate references removed through appeal and negotiations while simultaneously working to displace the negative references by increasing the rankings of positive results in Google, and Yahoo-Bing. The negative entries are then removed where possible, or buried deep within the search engines results pages to minimize their exposure.

As with any product prices vary depending on the level of service that each company provides, ranging from free up to many thousands per month for large organizations with multiple products and brands to monitor.

Πως θα διαχειριστείς με τον καλλίτερο τρόπο την φήμη (το όνομα) της επιχειρησής σου!

Manage Your Online Reputation | Protect Your Business

your online reputationEverything that could affect your business online has the potential to have an impact on your online reputation, whether for good or for bad.
In Part 1 of this topic I explained what online reputation management was and why it was so important to have systems in place to monitor your reputation.
Social Media platforms provide great opportunities for things to go viral (να βλάψουν) and unfortunately it also makes it very easy for any negative comments about your business to go viral very quickly.  Your clients and customers can create videos that give commendation and recommendations; however, they can also be a source of negative comments.  The search engines, especially Google, love video and YouTube videos rank highly in Google searches.
When you add in smart phone and mobile platforms where someone no longer has to be sitting in front of their computer, you realize how quickly and how many different avenues there are for negative comments to be posted.  Continuing with our example of the restaurant, think for a moment how easy it would be for a customer who is dissatisfied with the service to post something from their smart phone to the Internet!  Usually time will temper (μετριάζω) any annoyance or anger someone may feel, but when those emotions are given free rein and they have an outlet to vent immediately, there’s no holding back.

Research says:
  • 95% of internet users do not search past the first page of search engine results.
  • 80% of the United States population researches a product on the internet before purchasing.
  • 72% of those that research will not buy if there’s a negative comment
Ways to Manage Your Online Reputation

1. Set up Google Alerts for your business and your own name so that you can receive notifications when your name or the name of your business is mentioned.

2. Establish a presence on Social Media by creating a Profile on at least the three largest platforms: Facebook, Twitter, and LinkedIn.

3. Respond promptly to any negative comments. It’s important to keep in mind that anything that is said on the Internet cannot be erased, but if these exist, you will want to make sure to submit content that is positive so that there is less likelihood of the negative comments showing up on page 1 of Google searches for your business.

4. Write compelling (απαντητική επιστολή) and keyword rich Press Releases and submit these to various Press Release sites across the Internet.

5. Submit Articles to various article directories.  Many of these directories have a high Google rank and will allow your articles to appear more highly in the search engines.

6. Create a blog if you do not already have one.  Make sure that your posts and the title of your posts are keyword rich so that here is more likelihood of those posts appearing ahead of any negative comments. (Βλέπε http://negropontedream.blogspot.gr)
While you have very little control over any negative comments that are made about your business, you can work diligently (επιμελώς) to minimize the impact by monitoring your online reputation regularly and adding content that will appear higher in the search engine results regarding your business.
Reputation Management is one of the services that I offer.  You are invited to contact me at yjones [at] mysuccesscircleonline.com to schedule a complimentary 30-minute strategy session to discuss more about protecting your online reputation.

 “I think blogging is going to be the biggest single communication challenge for most companies. It’s an organisational integrity challenge. Blogging will be a major force for change in corporate behaviour.”

Διαχειριστείτε σωστά τη φήμη σας. Συμβουλευτείτε τους ειδικούς!


Internet Reputation Management / Take Action Now to Fix Your Online Reputation / What can you do if your reputation is being attacked on the Internet day after day, 24 hours a day? / A tarnished reputation means lost business, lost respect and lost opportunities. And this may be happening for reasons that may not even be true or valid !
If your personal or business reputation is being compromised online, you need to take immediate action.

Negative, inaccurate or misleading content appearing in your most visible Google results can make a bad impression on people searching for you. It is true that it is almost impossible to delete this information - but we can make it effectively go away.

We’ve been doing this since 2005 and we know how to fix your reputation.

Search engines today are very good. Most people find enough information to make a decision over 75% of the time. Here is a more important statistic: 84% of Internet searchers NEVER look past the first page! This means that negative results bumped to the second page (or lower) are essentially neutralized.

Our advanced technology and proven strategies, can make good content rank highly in your results, eventually displacing the negative content and bumping it out of your top results.

Our approach also prevents future negative content from appearing where it can hurt you. So act right now. The longer you delay pushing down your negative search results, the worse it is.

Click here to take control of your search results now. There is no cost

Διαχείρηση φήμης: αρθρογραφία, links, web_πάροχοι υπηρεσιών διαχείρησης στην Ελλάδα


  1. Tagging :  reputation management article τηλ.e-mail
  2. http://pewinternet.org/~/media//Files/Reports/2010/PIP_Reputation_Management_with_topline.pdf/
  3. http://www.youtube.com/watch?v=7ZmNlC3F3XU
  4. http://www.chime.plc.uk/downloads/future_of_pr.pdf  
  5. Using Social Media Tools to Effectively Monitor Your Business
  6. http://blog.hudsonhorizons.com/Article/4-Simple-Ways-to-get-Great-Reviews-from-all-of-your-Customers.htm
  7. http://www.scribd.com/doc/64779945/22/DESTINATION-MANAGEMENT
  8. http://www.travelvoice.gr/true-greece-me-stoxo-tin-proothisi-thetikis-dimosiotitas-tis-xoras/
  9. How to write a friendly SEO Blog article
  10. http://www.hudsonhorizons.com 
  11. http://www.tma.travel/new-2-29-0-gr.html/
  12. http://www.comm-effect.gr/index.php/
  13. http://citrine.gr/digital-marketing/social-media-marketing/#sixth
  14. http://www.greecevirtual.gr/
  15. Online Reputation Management

    Μέσω της εξειδικευμένης Web πλατφόρμας της Citrine γίνεται ανεύρεση και έλεγχος όλων των δημoσιεύσεων, σχολίων και αναφορών που γίνονται στο διαδικτύο για ένα brand, μία προϊοντική κατηγορία ή οποιαδήποτε θεματική ενότητα που να αφορά στο brand.
    Πιο συγκεκριμένα, η Οnline Reputation Platform της Citrine δίνει τη δυνατότητα στο πελάτη να πραγματοποιεί καθημερινό Monitoring όλων των blogs και portals του ελληνικού διαδικτύου, εντοπίζοντας επιλεγμένες λέξεις κλειδιά που αφορούν το brand και αποδελτιώνοντας τα δημοσιευμάτων που τις περιέχουν.
    Η Citrine σας προσφέρει δύο εναλλακτικές προτάσεις για τη διαχείριση της φήμης σας στο Internet.

    Web Πρόσβαση στη πλατφόρμα από τον πελάτη:

    • Web πρόσβαση από εσάς με το μοναδικό username και password.
    • Δημιουργία εξατομικευμένου περιβάλλοντος του software για τα δικά σας κλειδιά αναζήτησης.
    • Φιλικό περιβάλλον για τους χρήστες.
    • Eκπαίδευση των ατόμων που θα το χρησιμοποιήσουν.

    Online Reputation Management by Citrine

    • Καθημερινή παρακολούθηση από τη Citrine τον αποτελεσμάτων των αναζητήσεων.
    • Αξιολόγηση των αποτελεσμάτων από τη Citrine.
    • Καθημερινή αποστολή από τη Citrine των αποτελεσμάτων που έχουν ενδιαφέρον για εσάς .
    • Έκτακτη αποστολή αποτελεσμάτων κατά τη διάρκεια της μέρας που χρήζουν έκτακτης αντιμετώπιση από εσάς. 

    Δείτε το παρακάτω ενδιαφέρον link!
    http://citrine.gr/digital-marketing/social-media-marketing/#sixth/

    Social Media Marketing vs Traditional Marketing



    Η διαφορά του Social Media Marketing σε σχέση με το παραδοσιακό marketing έγκειται στον τρόπο αξιοποίησης των Social Media Sites. Τα Social Media Sites δεν αποτελούν ένα ακόμα κανάλι επικοινωνίας στο οποίο το εκάστοτε brand αγοράζει χώρο και χρόνο. Αποτελούν στην ουσία ιδιόκτητα κανάλια επικοινωνίας που επιτρέπουν στο brand να βρίσκεται σε συνεχή, real time επικοινωνία με τους καταναλωτές στο δικό τους οικείο περιβάλλον. Ωστόσο, τo Social Media Marketing δεν ήρθε να αντικαταστήσει το παραδοσιακό marketing, αλλά να δράσει συμπληρωματικά με αυτό στα πλαίσια μίας ολοκληρωμένης στρατηγικής marketing.


    Πώς μπορούν τα Social Media να ωφελήσουν την επιχείρηση ή το brand μου;



    Το Social Media Marketing απευθύνεται σε μεγάλες αλλά και μικρές επιχειρήσεις. Διάσημα brands της αγοράς χρησιμοποιούν τα Social Media για να προσελκύσουν νέους πελάτες καθώς και να διατηρήσουν τη φήμη και το όνομα τους, ενώ παράλληλα στοχεύουν ένα ευρύ κοινό από καταναλωτές. Στα πλαίσια μιας ολοκληρωμένης στρατηγικής για την παρουσία σας στα Social Media, θέτουμε τους κατάλληλους στόχους, σχεδιάζουμε, αναπτύσσουμε και υλοποιούμε τις απαραίτητες τακτικές ενέργειες προκειμένου να αποκομίσετε τα βέλτιστα οφέλη για το brand σας. Επιλέγουμε ποια είναι τα καταλληλότερα Social Media για το δικό σας brand και καταστρώνουμε στρατηγικά την παρουσία σας στο καθένα από αυτό. Facebook Campaigns, Facebook εφαρμογές, Facebook Ads, Twitter Marketing και Youtube Marketing είναι μόνο μερικές από τις υπηρεσίες που προσφέρουμε στους πελάτες μας.


    Social Media Marketing & Μεγάλες Επιχειρήσεις



    Τα Social Media αποτελούν ένα new age μέσο με τεράστια βάση καταναλωτών, από το οποίο δεν γίνεται να απουσιάζουν τα διάσημα brands. Οι ενέργειες που πραγματοποιούνται στο διαδίκτυο στα πλαίσια του Social Media Marketing συνδυάζονται με τις offline ενέργειες marketing και διαμορφώνουν μία ολοκληρωμένη επικοινωνία marketing. Ο ανοιχτός διάλογος που αναπτύσσεται στα Social Media, εξανθρωπίζει το brand ισχυροποιώντας το brand loyalty των πελατών.


    Social Media Marketing & Μικρές Επιχειρήσεις



    Τα Social Media δίνουν τη δυνατότητα στις μικρές επιχειρήσεις να κάνουν γνωστό το brand τους σε ένα ευρύ κοινό καταναλωτών, να αναπτύξουν στοχευμένα τη πελατειακή τους βάση αλλά και να αυξήσουν τις πωλήσεις τους μέσα από εξειδικευμένες ενέργειες που συνδέουν την online με την offline παρουσία του brand τους

Διαχείρηση φήμης on line! Κάντε την ! Τώρα πριν είναι πολύ αργά.

Online Reputation Management – Why Critical to Your Business?

Your good name and reputation are like prize possessions that you want to guard carefully as they can become like a sweet-smelling fragrance or a foul-smelling odor to others.
You have very little control over what others may say about you and your business, and the Internet makes it very easy to post comments – negative or positive — anonymously.  A sad truth is that people who are unhappy with your service for whatever reason are more likely to tell others offline, and will readily utilize the Internet to share their discontent. The unfortunate truth is that whether the comments are valid or not, they can tarnish (θαμπώσουν) your reputation and the reputation of your business and can contribute to loss of business to your competitors.  It’s therefore important to practice good online reputation management.

What is Online Reputation Management?

Online reputation management refers to creating a system of monitoring what is being said about you and your business online. It also involves doing everything possible to provide a positive image for your company.  It means taking action on an ongoing basis to minimize negative feedback, being notified when your name and the name of your company is mentioned online, and taking swift action to minimize the impact of negative feedback.

Why Your Online Reputation is Important

According to statistics published by http://marketingpilgrim.com “more than 80% of adults are more likely to purchase a product or use a service that has been recommended by their close friends and family.”  Even more relevant to your online reputation is “more that 90% of consumers put their trust in other consumers.”

Beyond any question, more and more consumers are going online to search for products and services even before they leave home to shop in local businesses.  People read reviews carefully and to a large extent –90%, according to the above findings—rely on the reviews and feedback they read online.
For example, if you own or operate a restaurant, potential customers will do their due diligence by checking your menu, your location, any photos online…and any comments.  If they receive positive feedback from relatives and or friends regarding the restaurant, these will have a greater effect on their decision to eat at your restaurant because they are relying on people they know, like and trust. Where there is no personal recommendation involved, they are going to rely on reviews of your restaurant by other consumers.  Sometimes it only takes one negative comment to turn away potential customers.

Continuing with our example of a restaurant, you may have a great restaurant which serves excellent food and the service may be beyond expectations but if your online reputation is tarnished with negative comments, this could have serious consequences on your business.
Online reputation management is critical to the success of your business, and in my next post (Part II) we’ll consider the “how” to implement an effective system for managing your online reputation.

On line διαχείρηση φήμης. Προστατέψτε δυναμικά και αποτελεσματικά την επιχειρησή σας ! Δεχθείτε τις δωρεάν οδηγίες από την αγαπητή Υvonne A. Jones ! Thank you Yvonne!

Expert Author Yvonne A Jones

Online Reputation Management - Protect Your Business With Effective Monitoring Strategies

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Online Reputation Management is perhaps one of the fastest growing fields in Internet and Social Media Marketing. In fact, it has become an industry onto itself as more and more consumers are leaving feedback for companies with which they conduct business.
When a prospect or sales lead performs a search on Google or any of the other popular search engines about your business and they see a negative feedback, it can and will adversely affect your sales. Think of the last time you read something negative about a company. The first thing you likely thought was that you would NOT purchase anything from that business simply because you did not want to experience the same thing the person who left the negative feedback experienced. It is called self-preservation. You do not want to get hurt or scammed. (να πέσεις θύμα απάτης)

Online Reputation Management Experts and Service Providers 

Extensive research has been done and the findings reveal that it only takes one customer who wasn't treated fairly, or an ex-employee with a score to settle to damage a company's reputation online. With review websites such as Google Places and Yelp!, it is easy for consumers to leave feedback for companies almost on the fly.
Consumers in this day-and-age are becoming more Internet savvy and the Internet is one of the first places they visit to perform a search on a business before they decide to make a purchase. It doesn't matter if the business is service-based or simply sells products; if they receive a negative feedback it will mean loss of business.

Reputation management should not occur only when a company has received negative feedback. It is something which should be diligently managed on a regular basis. Every time there is communication between a customer service representative and a client, it's an opportunity for the representative to create a positive experience for the customer and present the company in a positive light.

The respoinsibility is therefore on the company to train it's employees to embrace the company's philosophy in dealing with customers. In the case of small business owners and entrepreneurs, it's your responsibility to adopt basic principles in dealing with your customers regardless of how difficult they may be and decide beforehand how various situations will be addressed. While there is no guarantee that applying Golden Rule customer service will prevent negative comments about your business, you will do your part to the fullest extent to prevent someone from posting damaging comments online that can undermine your online reputation.

Reputation Management Strategies are Easy to Set-up 

There are several reputation management monitoring strategies which can be implemented to help a business get a feel for what their customers are saying about the business. One of these strategies is as simple as setting up Google Alerts for your business. You can set up a Google Alert with your company's name and your name so that every time something is published online that matches your 'alert' you'll receive an email from Google.

Companies that do not have a reputation management system in place may be leaving themselves open to months of unnecessary headaches and loss of revenue. Fortunately, there are reputation management service businesses for companies who do not have the time to manage their online reputation.

These service providers will monitor your company's reputation and handle any issues which arise quickly and correctly. Moreover, firms such as these assist businesses and individuals in taking certain preemptive (προαγοραστικά μέτρα) measures to assure that their reputation remains relatively untarnished. (άψογα)

It is essential in conducting business online that you are proactive in implementing systems to monitor your online reputation. Increasing your online visibility is still a critical part of doing business whether you're a brick and mortar store or you mainly work offline. I invite you to download my FREE Report "Increase Your Visibility to Attract More Clients and Customers" at http://mysuccesscirclemarketing.com. You can also learn more about the services I offer including implementing strategies for Online Reputation Management for your business.
Article Source: http://EzineArticles.com/?expert=Yvonne_A_Jones